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Smile as you could be on new Southwest Airlines TV show

Are you flying with Southwest Airlines any time in the near future? Then make sure you smile as you could be caught on camera!

Southwest Airlines has announced that production will begin this week on a new series giving viewers a behind-the-scenes look at modern air travel, sharing the large-scale operations and personal Customer and Employee stories atSouthwest Airlines.

The TV Show will air on TLC, and the network has ordered 13 half-hour episodes, which are being produced by ITV Studios America. A title and premiere date have not yet been set.

“We are excited to open our doors to TLC viewers because our Employees will be wonderful ambassadors to reveal the behind-the-scenes happenings of working for an airline,” said Linda Rutherford,Southwest AirlinesVice President of Communication and Strategic Outreach.

“Southwest Airlineswill be in viewers’ homes, featuring our operations, Culture, and Spirit.”

From Ramp Agents and Customer Service Agents to Flight Attendants and Pilots, to Provisioning Agents and Mechanics, viewers will see aspects of Southwest that have never been profiled in the past.

Production begins this weekend at Baltimore/Washington International AirportandDenverInternational Airport.Creative Artists Agency(CAA), the world’s leading entertainment and sports agency, brokered the deal on behalf of Southwest Airlines.

In its 40th year of service, Southwest Airlines continues to differentiate itself from other low-fare carriers–offering a reliable product with exemplary and sometimes unique customer service. It’s not the first airline to have its own TV show but it may well work out a more cost effective way to promote the airline.

Southwest Airlines is the largest USA carrier in terms of originating domestic passengers boarded. The airline announced it will begin service to Atlanta on the 12th February 2012, with 15 daily departures to five nonstop destinations.

Southwest currently serves 72 cities in 37 states and is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit Southwest Airlines citizenship page.

Based in Dallas, Southwest currently operates more than 3,300 flights a day and has more than 37,000 employees.


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