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Southwest Airlines will be Boeing 737 MAX Aircraft launch customer

Southwest Airlines is teaming up with its longterm aircraft supply  partner to become the launch customer of the new Boeing 737 MAX aircraft.

Southwest Airlines is the first customer to place firm orders for the new, more fuel-efficient 737 MAX, and the airline also will become the first to accept delivery of the new aircraft in 2017. As the launch customer of the 737 MAX, Southwest extends its legacy with Boeing as the 737 launch Customer for the 737-300, 737-500, and 737-700 aircraft.

The 737 MAX is the new-engine variant of the world’s best-selling airliner, building on the strengths of today’s Next-Generation 737 (737NG) technology, and is powered by CFM International LEAP-1B engines.

In its ongoing effort to improve fuel efficiency while extending its record of unparalleled customer service and profitability in the airline industry, Southwest has placed a firm order for 150 Boeing 737 MAX airliners, with the first delivery scheduled in 2017. The airline also expanded its current order book with Boeing for 58 additional 737NG aircraft. These new orders join an existing firm order book of 142, bringing Southwest’s total firm orders with the Boeing Company to 350 for 2012 through 2022, which are intended to predominately serve as replacement aircraft as the airline continues the modernisation of its fleet.

“Today’s environment demands that we become more fuel-efficient and environmentally friendly, and as the launch customer of the Boeing 737 MAX, we have accomplished both,” said Gary Kelly, Southwest Airlines Chairman, President, and CEO.

“We are teaming up with our friends from Boeing to lead the industry in a way that makes both our shareholders and our customers proud to associate with Southwest Airlines. Today’s announcement will allow us to maintain our position as a low-cost provider in the years ahead.”

“We are enthusiastic about our fleet modernization plans, and especially about becoming the launch Customer for the Boeing 737 MAX,” said Mike Van de Ven, Southwest Airlines Executive Vice President and Chief Operating Officer.

“The much improved fuel efficiency of the 737 MAX will enable us to improve our fuel costs, as well as our environmental performance, with great comfort and reliability to offer to our customers.”

Van de Ven continued, “Overall, we expect the superior economics of our fleet modernization plan to meet our 15 percent pretax return requirement and provide substantial flexibility to manage our growth in a variety of economic conditions over the next decade. Additionally, these new aircraft will enhance the customer service offering with the new Sky Interior.”

The 737 MAX with LEAP-1B engines will reduce fuel burn and CO2 emissions by an additional 10-11 percent over today’s most fuel-efficient single-aisle airplane. It will have the lowest operating costs in the single-aisle segment with a seven percent advantage over its competition.

The 58 new 737NG firm orders include the exercise of 25 previously existing options.  The airline has substituted 737-800 aircraft for all 737-700 737NG deliveries scheduled for 2012 and 2013 in addition to a portion of its 2014 deliveries.

For the 737 MAX order, the company has flexibility to accept MAX 7 or MAX 8 deliveries. The revised order book also includes 78 737NG options and 150 737 MAX options, bringing total option positions from 2014 through 2027 to 242.


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