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United launch MileagePlus Headliners a frequent flyer auction program

United Continental today launched MileagePlus Headliners, an all-new auction program that enables United and Continental frequent flyers.

This new  frequent flyer program has been created for passengers to use their miles to bid for a host of experiences, including once-in-a-lifetime trips, airline adventures that money can’t buy, and tickets for theater and sporting events.

More than a dozen unique auction items are available today, including:

  • an opportunity to train like a pilot in United’s flight simulator in Denver;
  • a Mammoth Mountain ski trip, including travel and a private mountain guide;
  • local events, including tickets to performances by the Chicago Symphony Orchestra or at New York’s Carnegie Hall and Lincoln Center.

Each month, MileagePlus will offer at least one unique bidding opportunity that includes VIP access. Later in January, members will be able to bid to attend the Team USA Experience at the London 2012 Olympic Games. Later this year, MileagePlus Headliners will offer an opportunity to fly on a United Boeing 787 “Dreamliner” delivery flight.

“In building the world’s leading airline, we are committed to offering customers the world’s leading loyalty program,” said Jeff Foland, president of Mileage Plus Holdings, LLC.

“As we welcome OnePass members to MileagePlus this year, we do so with new opportunities for our loyal customers to earn and redeem miles and to engage with our program in more ways than ever before.”

MileagePlus Headliners builds on the popular OnePass Auction program, adding more choices of cultural and entertainment experiences.

A complete listing of auctions is available online at mileageplusawards.com/auctions.

Other MileagePlus Innovations

MileagePlus, voted the best airline loyalty program by Global Traveler readers eight years in a row and the Frequent Traveler Award best elite program two years in a row, offers the industry’s richest selection of mileage-earning opportunities and rewards.

In December, MileagePlus launched a new service through which members using Facebook and Foursquare may access special deals from more than 10,000 restaurants participating in the MileagePlus Dining (SM) network, as well as hundreds of merchants at United’s hub airports in Denver, Houston, New York/Newark and San Francisco.

Later this year, MileagePlus will become the first airline loyalty program to offer members the ability to use miles to pay for products and services with select online merchants. United is launching this service in conjunction with ezRez Software.

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