Located within the Millennium & Copthorne Hotel at Chelsea FC, the lounge will host Delta’s VIP guests on match days and provide a new venue for hotel guests and visitors for breakfast and refreshments.
The 360° Lounge uses Delta and Chelsea FC branding to create a distinct atmosphere. Guests attending games will receive airline-style tickets inviting them to ‘check-in’ for the match at the lounge. An LED-lit ‘runway’ leads guests to a dedicated entrance where inside they can enjoy top-flight hospitality, see Chelsea players past and present on Chelsea TV and watch the game screened live. Inside they will also learn more about the partnership between the US airline and the Champions of Europe.
Perry Cantarutti, Delta’s senior vice president for Europe, Middle East and Africa said: “We are delighted to open the new 360°Lounge at Chelsea FC. The lounge is an important feature of our sponsorship deal and enables us to bring a taste of Delta’s service from the sky to the stadium, adding another exciting element to the Chelsea FC experience for our customers and partners.”
Ron Gourlay, Chelsea Football Club’s Chief Executive said: “The Delta 360˚ Lounge showcases our innovative and creative approach towards our commercial partnerships. It allows Delta to have a year-round connection with Chelsea Football Club at Stamford Bridge. Chelsea FC is now a real focal point in London for Delta customers, staff and partners and will offer B2B opportunities for both the club and the airline.”
The lounge is Delta’s first outside the United States and joins a number of similar dedicated venues that the airline has opened at the home of U.S. sports teams it sponsors. These include baseball’s New York Yankees, hockey’s Los Angeles Kings and American football’s Minnesota Vikings.
Comprising of 108 square metres, the new Delta 360˚ Lounge includes a full service bar and dining area. Outside of match days it is open daily between 7am and 10pm and is expected to attract up to 250,000 visitors a year.