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Singapore Airlines $50 million aircraft in-flight connectivity upgrade

Singapore Airlines is offering In-Flight Connectivity as part of a US$50 million aircraft upgrade programme to bring Internet and mobile data services to passengers.

Following a recent soft launch on a limited number of aircraft, In-Flight Connectivity is now available on 14 aircraft in the fleet, including all five Airbus A340-500 aircraft which are deployed on the world’s longest non-stop flights, between Singapore and both Newark and Los Angeles. Services have also been extended to more markets such as Australia, for which regulatory approvals had not previously been obtained.

Travellers can surf the Internet, send and receive emails on smartphones and other electronic devices, and send and receive SMS text messages1 with GSM compatible mobile phones.

Aircraft Upgrades

Through a partnership with leading connectivity provider OnAir, the technology will be progressively rolled out across all of SIA’s long-haul Airbus A380-800, A340-500 and Boeing 777-300ER aircraft over the next two years.

Services are offered on routes on which equipped aircraft are deployed, subject to regulatory approvals from individual countries. A map highlighting availability when flying over specific countries is published in the Airline’s KrisWorld in-flight
entertainment magazine.

Promotional price plans are also being introduced from today for wireless Internet access. The promotional prices, which will last until 30th November 2012, are US$25 for 30 megabytes of data and US$10 for 10 megabytes of data. The
previous plans cost US$29.95 for 26 megabytes and US$11.95 for 10 megabytes.

A joint promotion with SingTel also enables SingTel Mobile subscribers to use discounted roaming rates of up to 40% for in-flight text messaging and GPRS data services, as well as up to 20% for incoming and outgoing voice calls. T

“As our customers’ preferences towards entertainment and connectivity options change over time, so must we. Mobile and Internet connectivity capabilities are just the start, enabling our customers to stay connected even when flying at 35,000ft. There will be much more investment in the months and years ahead to keep our customers both connected and entertained,” said SIA’s Senior Vice President Product & Services, Mr Tan Pee Teck.

“We have always been a leader in embracing technology and are confident that these initiatives will both meet and exceed our customers’ high expectations, keeping us at the forefront of airline product innovation.”

In addition to the US$50 million investment in In-Flight Connectivity services, work is underway to bring the next generation of in-flight entertainment equipment to Singapore Airlines aircraft. This will include the latest hardware systems with new screen and handset technology, in addition to much more video and audio content.

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