When the first of British Airways’ new Boeing 787-900 Dreamliners arrive next year, they will be boasting one significant addition – the airline’s next generation First Class cabin.
Frank van der Post, British Airways’ MD of brands and customer experience, said: “We’re investing billions in new aircraft, smarter cabins, elegant lounges and new technologies to make life more comfortable for our customers. This new First cabin is a part of that.”
“First is exceptionally important to the customers that fly in it – they love the service, style and privacy. They have very exacting standards, so what better aircraft to introduce an evolved First cabin than our brand new, state-of-the-art Boeing 787-900 Dreamliner?”
“We’ll wait to unveil the details of the new 787 First cabin until the aircraft arrive next year, but suffice to say immense attention has been paid to developing our award winning First cabin, ensuring our signature style is maintained. We’ve also concentrated on the materials and technology used, the space around the seat and the comfort of the bed.”
The British Airways’ current 787-800 fleet offer three cabins – Club World (business), World Traveller Plus (premium economy) and World Traveller (economy). The next variant, the 787-900, will offer four, thanks to the introduction of the new First Class cabin.
Van der Post, continued: “We introduced an updated First cabin on the A380 when we launched that in September, which offers customers 30 per cent more personal space and 60 per cent more personal stowage and we’re getting great feedback. The new cabin on the 787-900 is a further development, which we think our customers will love. It will feel exceptionally elegant and beautifully British – exactly what our customers ask of us.”
The introduction of new aircraft including the Airbus A380 and the Boeing 787 into the fleet is already allowing the airline to start flying to new destinations, such as Austin, and increase frequencies in existing markets such as Chengdu, which benefits from more flights in Summer 2014.
The 787 offers huge benefits to British Airways customers – including a whisper-quiet cabin pressurised 2,000ft lower than other aircraft (6,000ft), allowing customers to arrive at their destination feeling more refreshed and less jet-lagged.
The aircraft’s smooth ride technology also provides extra comfort during any turbulence. Bespoke mood lighting in every cabin can be set to reflect the time of day, helping to lull travellers to sleep at night and to wake them gently in the morning.
Customers can also enjoy the largest windows of any commercial aircraft, offering views of the horizon from every seat, or relax watching British Airways’ new in-flight entertainment system, which features more than 1,600 hours of programming.
The 787 is also extremely fuel-efficient – burning 20 per cent less fuel than the aircraft it replaces.