The Tourism Authority of Thailand has signed a broad ranging agreement with Airports of Thailand Public Limited Company (AOT) to promote Thailand as the Aviation Hub of Asia and grow the number of airlines and air travellers flying to, from and through Thailand.
The MOU was signed by Mr. Yuthasak Supasorn, TAT Governor, and Mr. Nitinai Sirismatthakarn, AOT President.
The signing was witnessed by Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and South Pacific), Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), Mr. Phet Chancharoen, Director of Don Mueang International Airport, Mr. Sirote Duangrat, Director of Suvarnabhumi Airport, Mrs. Monrudee Gettuphan, Director of Phuket International Airport, and other distinguished guests.
AOT owns and operates six international airports in Thailand including Bangkok’s Suvarnabhumi and Don Mueang, Phuket, Chiang Mai, Chiang Rai and Hat Yai. These account for more than 90 per cent of the total visitor arrivals to Thailand.
The MOU commits the two sides to undertake joint campaigns and other activities to attract more airlines to fly to Thailand and more visitors to transit through Thai airports.
Both sides will use all their media and distribution channels to publicise their respective activities, including websites, print publications, social media and others. They will also do joint marketing at global travel and aviation events that they attend; such as, The Routes Events, Routes Asia, and World Routes.
The two sides will formulate a joint annual action plan that will identify specific activities to be undertaken in various markets and hold monthly meetings to ensure that the plan is being properly implemented.
One key aspect of the agreement will be the sharing of information on market trends and traveller demographics through their respective databases and global networks.
Mr. Yuthasak said, “Aviation is the lifeblood of the Thai tourism industry, so it is only natural that we should forge close marketing cooperation linkages with Airports of Thailand and help them attract more airlines, especially to secondary airports; such as, Chiang Rai and Hat Yai.”
He noted that TAT will work to convert today’s transit passengers into tomorrow’s tourists and also make better use of the opportunities to conduct extensive market research about the visitors experiences while visiting Thailand.
In January – November 2016, international passenger movements (arrivals, departures and transit) through all the six airports under AoT’s control totalled 61.4 million, and domestic passenger movements totalled 48.1 million.